RedNote's Chinese users welcome Americans to app | ABS-CBN News

New users have piled in to Chinese social media app RedNote just days before a proposed U.S. ban on the popular social media app TikTok, as the lesser-known company rushes to capitalize on the sudden influx while walking a delicate line of moderating English-language content, sources told Reuters.

Veteran Chinese users, with some sense of bewilderment, welcomed their American counterparts and swapped notes with them on topics like food and youth unemployment.

In only two days, more than 700,000 new users joined Xiaohongshu, a person close to the company told Reuters. Xiaohongshu did not immediately respond to a request for comment.

U.S. downloads of RedNote were up more than 200% year-over-year this week, and 194% from the week prior, according to estimates from app data research firm Sensor Tower.

RedNote maintains only one version of its app, rather than splitting it into overseas and domestic apps - a rarity among Chinese social apps that are subject to domestic moderation rules.

Still, the company is keen to mine the sudden rush of attention, as executives see it as a potential path to achieve global popularity similar to TikTok's.

(Production: Alessandro Diviggiano)

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