Workshop: Pakistan Tourism & Hospitality Marketing by Angela Carson and PTDC

Welcome to my 2-hour online marketing workshop created just for tourism and hospitality brands in Pakistan! This session was shared via Zoom as part of the PTDC's (Pakistan Tourism Development Corporation) wonderful efforts around the UN's World Tourism Day 2021. It covers how to create a memorable online brand, Facebook & Instagram tips and tricks, YouTube marketing, websites and promotions, and how to run an influencer marketing campaign.

Who Should Watch:
This Pakistan-focussed workshop is for tourism and hospitality brands:
- Travel companies
- Hotels
- Restaurants
- Tourism businesses
- Tour operators
- ...etc.

0:00 Aftab Rana
4:02 Welcome
5:45 My Bio
7:39 My Pakistan Journey
13:19 Branding
36:23 Facebook & Instagram
52:25 YouTube
01:02:17 Website & Promotions
01:15:34 Influencer Marketing
01:31:15 Q&A

About Angela Carson:
Over a 25 year career in online marketing and branding, I've worked with startups, hospitality & tourism brands, and even toured with Guns N’ Roses as their head of social media. In 2016, I left 9-to-5 life as chief marketing officer to travel full-time and start my consulting business That WOW (www.that-wow.com). I'm also a YouTuber and have been in Pakistan since November 2020. I am the first foreigner to focus on documenting 5-star hotel reviews and Balochistan travel in Pakistan. I'm from Los Angeles, California, have travelled 37 countries, and am a contributor to magazines like Conde Nast Traveller, Esquire, Travel+Leisure, and MAXIM. My own YouTube channel has 5.5 million views.

Have a wonderful day,
Angela

About That WOW:
Angela Carson, coach and consultant for hospitality, travel and entrepreneurs http://that-wow.com/

- Instagram: https://www.instagram.com/_thatwow

- Website: www.that-wow.com

- My LinkedIn: https://hk.linkedin.com/in/angeladcarson